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In today's recessionary economy, alumni organizations are looking at new creative programs to provide services to their membership and at the same time, provide a new source of revenue to the organization.  One of these new fundraising programs is an alumni affinity program based upon providing conference calling services to the membership.

The conferencing affinity program works like this.  A conferencing service provider would market its audio, web and desktop video conferencing services to the membership of the organization and then pay the association a monthly residual payment in the range of ten to fifteen percent based upon the gross revenue produced from the program.

Typically, the programs cost nothing to start for the alumni organization and the conferencing company does all of the work; including providing a custom website, email marketing, telemarketing, provisioning of the service, providing the service, billing and collections and remitting the residual royalty payment to the assoiciation each month. The conference service provider will sign a confidentiality agreement with the organization, guaranteeing that their alumni list will be kept confidential, not be copied and destroyed or returned at the conclusion of the program.

The alumni organization should participate with the conferencing company to insure that the program is successful.   They should communicate the details of the program through their alumni website and all of their communications channels, i.e. newsletters, magazines, and emails.  If the association does not want to release their list to the conferencing company, then they would have more of a responsibility for the marketing of the program.

The program would take about four months to implement and the revenue would ramp up for several months.  With an effective implementation of the program, the revenue to the conferencing company at the zenith should exceed $50,000. to $100,000. per month, giving the organization a monthly residual of $7,500. to $15,000.

With the forecast of a slow economy this year and next, revenues from alumni fundraising organizations are suffering. Alumni affinity programs, including the conference program can provide a boost to sagging revenue and a new range of services to alumni.

Mike Burns has been in the conferencing industry since 1971, having originally worked for Southwestern Bell and AT&T. In 1989, Mr. Burns founded Conference Pros International and in 2000, Mr Burns founded A+ Conferencing, a conferencing provider that sells exclusively through master agents and resellers. Mr Burns speaks and writes about the conferencing industry frequently. A+ Conferencing has an affinity conferencing program for alumni organizations. http://www.alumniconferencing.com
888-239-3969. http://www.aplusconferencing.com

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